Successful Price Negotiation
Consolidation of price negotiation
Seminar objectives
The participants
- know the subliminal mechanism of decision making
- know the psychological background of the price negotiation
- get aware about the decisive force of their attitude and their identification
- create an preventive basis for a successful price negotiation
- know the strategy of price negotiation
- know the tactics of the buyers and react with the best counter tactic
- negotiate in subnormal cases sovereign too (e.g. cash before delivery, exchange of the compressor if the customer ordered a wrong machine)
- recognize their own impact and develop measures for personal improvement
Contents
- Mechanism of decision making
- Belief, Identification
- Dealing with stress and fears of not making it
- Preventive measures
- Negotiation strategy
- Tactics of the buyers and counter tactics
- Cash before delivery
- Exchange of the compressor when the customer made an wrong order
- Price negotiation
Methods
- Lectures
- Group work
- Role-play
- Feedback round
Organisation
- Target groups
- Sales representatives
- Duration
- 2 days
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