Emotional Benefit Argumentation
Seminar objectives
The participants
- recognize the dependency between communication and self-esteem
- improve their ability to listen actively
- learn about the emotional benefit argumentation
- are able to formulate the customer benefit and the emotional benefit arguments
- learn about the strength of hypnotic language patterns, the effect to others and to themselves
- get to know the positive and negative hypnotic language patterns
- work on a clearer communication to reach their goals
- win against the competitors arguments
Contents
- Conscious Communication
- Dependency of communication and self-esteem
- Active listening
- Paraphrasing
- Verbalizing
- Emotional benefits for the customer
- New products
- Meta language Hypnotic communication patterns
- Background
- Effect
- Interview – Against competitors arguments
Methods
- Lecture
- Group work
- Key Player Game - Interview
- Key Player Training
Organisation
- Target groups
- Sales representatives
- Duration
- 2 days
Description of the seminar "Emotional Benefit Argumentation" as PDF-Download 
